Here’s another, more litigious, way to put it for your clients: Imagine you are at Starbucks, or Orange Theory, or Wells Fargo. The ceiling caves in and you die or become disabled. What would you (or your family) sue the business for? That number is your Human Life Value, or your “Yet Worth.”
This is what we aim to protect with life and disability insurance. That’s the coverage amount you want for your client and their family. Explaining Human Life Value can be difficult, but it can also be that simple.