In our industry, we talk about Human Life Value. This is a tricky term because it presupposes there is a defined dollar amount on everyone’s life. Most people have a hard time assigning a tangible financial amount to their priceless lives. That makes sense.
Here’s another, more litigious, way to put it for your clients: Imagine you are at Starbucks, or Orange Theory, or Wells Fargo. The ceiling caves in and you die or become disabled. What would you (or your family) sue the business for? That number is your Human Life Value, or your “Yet Worth.”
This is what we aim to protect with life and disability insurance. That’s the coverage amount you want for your client and their family. Explaining Human Life Value can be difficult, but it can also be that simple.
Here’s another, more litigious, way to put it for your clients: Imagine you are at Starbucks, or Orange Theory, or Wells Fargo. The ceiling caves in and you die or become disabled. What would you (or your family) sue the business for? That number is your Human Life Value, or your “Yet Worth.”
This is what we aim to protect with life and disability insurance. That’s the coverage amount you want for your client and their family. Explaining Human Life Value can be difficult, but it can also be that simple.
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